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La transcreation pubblicitaria: dove traduzione e copywriting si incontrano
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The Transcreation of Advertisements: Exploring the Space Between Translation and Copywriting
When Translation Is Not Enough: Transcreation As A Convention-Defying Practice
Transcreation As The Creation Of A New Original: A Norton™ Case Study
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“When translation is not enough: Transcreation as a convention-defying practice. A practitioner’s perspective”
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“Transcreation as the Creation of a New Original: A Norton™ Case Study”
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