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14 years in business and a long list of satisfied customers

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Bespoke communication services. Dropinka®: couturier communications

Words and ideas are the raw materials of communication. Many different fabrics (persuasion, translation, information) are united by a common thread: Dropinka®, for your bespoke communication.

Dropinka® is not an agency, but an independent professional personally offering you a full range of communication services – so you can rely on just one point of reference. That means you’ll save time and get service that’s been crafted with love and meticulous attention to detail to fit you like a glove.

Dropinka® is Claudia Benetello: copywriter, translator, interpreter, journalist – Italy

Claudia Benetello is an independent professional based in Milan, offering an array of communication services.

Copywriter for origination and transcreation (various industries)

Claudia Benetello prefers to call herself an artisan of communication rather than a freelance copywriter: she writes your advertising and marketing copy directly in Italian (origination) or can adapt it from English or German for the Italian market (transcreation). Online, offline and for any industry.

Translator and interpreter (music industry)

Claudia Benetello is a professional translator and interpreter who specializes in music. Combining her experience as a journalist and publicist in the music field with her training as a conference interpreter, she offers translations from English and German to Italian, and can help you with Italian-English interpreting services.

Journalist (music and other fields)

Claudia Benetello is a journalist and member of the Italian Journalists Association. She specializes in music and has interviewed artists such as Wyclef Jean, Pat Metheny and Simple Minds, but can also assist with corporate communication projects (press releases, company profiles and other information) and brand journalism in other fields.

Copywriting e transcreation

Creation of advertising and promotional copy in Italian, or adapted from English and German

Above the line: TV ads, radio ads, print ads, out-of-home

Below the line: brochures, newsletters, flyers, direct mail marketing

Web content

Translation and interpreting

English ⇒ Italian
German ⇒ Italian
translation for the music industry: press releases, biographies, articles, books

English ⇒ Italian
Italian ⇒ English
interpreting for the music industry: press conferences, roundtables, interviews, meetings

Journalism

Reviews, interviews, feature articles

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  • Working with Claudia was a real pleasure. She is a skilled, precise and prompt professional. I turned to her for some copywriting for the fashion industry and, despite the little information she was given and the briefs that were not very detailed, she always managed to best interpret the customer’s needs, grasping the essence. I hope to collaborate with her again many times and strongly recommend her.
    Arianna MocchettiDteam
  • I had the pleasure of working with Claudia on an important and delicate project. She was precise, prompt and open, and immediately established an excellent rapport with the artist she was interpreting, which is very important and doesn’t happen every day. We will unquestionably work together again in the future. The fact that she is passionate about music and knows exactly what she’s doing when she’s working between artist and journalist is essential and makes a difference, since a translation error can create problems in terms of communication.
    Jessica GaibottiUniversal Music
  • Anyone who translates our conversations with artists has a fundamental but tricky task. That person needs to follow the thread of the journalists’ discussion (and it’s not that simple). And can’t miss a beat in the interview. With Claudia, I participated in press conferences with hugely popular and often long-winded, complicated and abstruse artists. She was always focused and precise, transforming words that were sometimes meaningless, leading nowhere, into sentences that made sense! That’s the secret of a great interpreter. It was a real privilege to meet her again at roundtables (her colleagues don’t always guarantee the same accuracy).
    Paolo GiordanoIl Giornale
  • Music enjoyed some great times in Italy. Many international artists came here to present records, tours and initiatives, surrounded by lots of people, information, encounters and experiences. Claudia was often the (great) interpreter of those interviews, giving reporters and trade journalists a huge hand. I’m happy to remember this today, now that these opportunities don’t arise nearly as often because of the crisis in the record industry. Thanks again, Claudia, for your work as an effective and passionate professional.
    Enzo GentileMusic journalist, writer and critic
  • I couldn’t have interviewed Roger Waters, the great Roger Waters, without Claudia Benetello. Her translation of the lyrics from the record Is This The Life We Really Want? and then of the interview that Waters gave Jon Pareles of The New York Times was invaluable. The same holds true for the subtitles of my video interview. Claudia is both excellent and meticulous. Plus she’s fast, which doesn’t hurt. Mentioning her in the written interview as well as the one on video, both of which published by Il Fatto Quotidiano, came naturally, the right thing to do. It was a pleasure to work with her and I look forward to next time.
    Andrea ScanziJournalist and writer

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