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La transcreation pubblicitaria: dove traduzione e copywriting si incontrano

Related Projects

The Transcreation of Advertisements: Exploring the Space Between Translation and Copywriting

Translating Europe Workshop, SSML Carlo Bo, Roma
Intervento transcreation Claudia Benetello

When Translation Is Not Enough: Transcreation As A Convention-Defying Practice

Translation and the Creative Industries International Conference, University of Westminster, London

Transcreation As The Creation Of A New Original: A Norton™ Case Study

Creativity in Translation/Interpretation and Interpreter/Translator Training, Università degli Studi "Suor Orsola Benincasa", Napoli