About me

Dropinka® is Claudia Benetello

Claudia Benetello (b. 1977) is a member of the Italian Journalists Association, the Italian Translators and Interpreters Association (AITI) and the Professional Copywriters’ Network.

In 2000 she graduated with a degree in Political Science with a focus on communications from LUISS Guido Carli in Rome. She was hired by the Ambrosetti consultancy firm, where she was responsible for planning and organising workshops and special events.

In 2003 Claudia completed her Master’s Degree in Music Communication for the Recording Industry and the Media at the Università Cattolica del Sacro Cuore in Milan. She then joined the Friends & Partners concert agency (now F&P Group), where she was responsible for promoting the tours of artists such as Pino Daniele, Antonello Venditti, Niccolò Fabi, Elisa, Biagio Antonacci and other famous names. It was here that Claudia wrote her first commercials (promos) for radio and TV.

In 2005 she earned her Cambridge Certificate of Proficiency in English with top marks (A). Three years later, Claudia studied Interpreting Techniques (English ⇒ Italian and Italian ⇒ English) at the SSML in Varese. At the same time, she continued to perfect her German skills in Regensburg and Hamburg, eventually obtaining the Goethe-Zertifikat C2: Großes Deutsches Sprachdiplom in 2016.

In 2017 she completed a specialist Master’s in Copywriting and Advertising Communications at IULM University in Milan, with classes at the Miami Ad School as part of the programme.

Claudia started her own business thirteen years ago, initially working as a publicist for the music industry, but then turning to copywriting and transcreation, translation and interpreting as well as music journalism.

What does ‘Dropinka’ mean?

Dropinka is Claudia Benetello, but this was also the nickname given to the family of her mother, who passed away over 15 years ago. The name is a tribute to her.