Italian Journalist

Claudia Benetello is an Italian journalist

I became a member of the Italian Journalists Association in 2007, following which, as a musical journalist, I interviewed Italian and foreign artists for numerous newspapers, magazines and periodicals, including popular Italian magazines Max and Gioia. A few names? Cesare Cremonini, Elio e le Storie Tese, Pat Metheny and Simple Minds.

In 2015 I launched Face the Music, my online editorial project. Each week I would publish an interview with a celebrity—not necessarily one from the world of music—who would recommend a themed, five-song playlist. Though the magazine is no longer updated, it can still be accessed.

In June 2015 I was a guest on BBC Radio 5 Live, commenting with a live phone link-up on the success of British music in Italy. Unfortunately I said “Il Divo” when I clearly meant “Il Volo”, but these things happen, don’t they?

Not only music journalism: brand journalism

Today, being a journalist is no longer connected solely to the world of offline and online publishing. If it’s true that every company is a media company because it can create and distribute its own online content, then a professional in the media industry can also use their skills to help brands.

Parallel to advertising, a new way to talk about a brand and its values is emerging: brand journalism.

What is it? It’s a form of journalism aimed at communicating everything connected to a brand by providing readers with quality content. This is done through various means, such as social networks, company blogs and in-house magazines. Unlike advertising it’s aimed not at selling something but at increasing brand awareness.

I’m an Italian journalist based in Milan and I’d be happy to help you with your corporate communication and brand journalism in any industry. Here are a few examples:

  • Press release: a text that officially reports a fact or a piece of news.
  • Company profile: a text that tells the story of a company, its evolution and the direction it’s going.
  • White paper: a document used by a company to present the solution to a specific problem based on research and statistical data.
  • Corporate magazine: a publication which reinforces the brand identity by covering brand-related topics.
  • Web: posts for company blogs and social media.

More than a freelance journalist, I am an all-around communications professional. In the past I was a publicist in the music industry and I currently offer these services:

Seeing is believing

Want a taste of my writing style? Read some of my articles below or explore the Focus section with my blog posts.

Wondering if you can trust me?

Here are some testimonials about my journalism services.

  • Claudia is a quick, sharp, creative and responsible writer and journalist. Always verifies sources. She’s also a nice and cooperative person, a joy to work with.

    Paola MaraoneElle
  • I worked with Claudia when we both worked for the same magazine and I immediately appreciated her professionalism and her clear, curious and pragmatic writing style, never over the top. With Face The Music Claudia embarked on a path that expresses her passion and experience in the world of music, a fun new and fast format, in keeping with the pace of the Internet. Reading her interviews, you can grasp her vision, her imprint, but the voice is always that of her interviewees – which is no mean feat!

    Elisa BellintaniVertigo
  • Claudia is 100% professional, an expert and a person with whom it’s a pleasure to work – a rare quality. A copywriter and translator like her is a key asset for any company and/or organization that wants to take its business to the next level.
    But she is also a passionate and capable journalist who is inspired by her contagious love for the music industry, which she experiences and conveys from a completely personal and special viewpoint – as in Face The Music.

    Andrea ValentiniRockol

How much does it cost?

Every project is unique. Contact me for a customized quotation, with no obligation.

Have a project you’d like to discuss??